The North Coast enters the traditionally busy Christmas season celebrating significant growth in domestic and international visitors to the region throughout 2014 and looking to further substantial increases in 2015, according to regional tourism leader, Ms Belinda Novicky.
“The North Coast has retained its position as the third most popular domestic tourism destination in Australia after Sydney ( No 1) and Melbourne (No 2) according to Tourism Research Australia statistics for the year ended September 2014”, said North Coast Destination Network (regional tourism body for the Mid North Coast and Northern Rivers) Executive Officer, Ms Novicky.
“The number of domestic visitors to our region increased to 4.6 million ( an increase of 3.2 per cent on the same period last year) ; domestic visitor nights were up by 8.6 per cent to 18.8 million and total expenditure by those visitors increased 6.2 per cent to $2.6 billion over the same period.
“At the same time international visitor expenditure in our region increased 18.6 per cent to $168 million; international visitor numbers were up 7.1 per cent to 271,600 and visitors nights kept pace with an increase of 7.8 per cent to 3.1 million nights ”.
“These are sensational results for our region and reflect our commitment to continue building visitors numbers through our key brand, The Legendary Pacific Coast and the shared commitment of our industry partners, Local Government tourism bodies, Local Tourism Associations and Chambers of Commerce from the Great Lakes to the Tweed.”
“Our challenge for the year ahead is to retain that growth and most importantly to increase the overnight expenditure in our region,” she said.
“This can be best achieved by promoting more attractions, activities, special interest trails, drives and tours across the coast encouraging visitors to visit multiple destinations, discover new experiences, stay longer and spend more,” she said.
“At the same time we believe international tourism numbers will increase in line with the lower Australian dollar now at a new four and half year low and The Legendary Pacific Coast’s ongoing International Marketing program that kicks off with a sales mission to North American in February 2015.”
To learn more about the variety of product, trails and tours marketed by The Legendary Pacific Coast visit www.pacificcoast.com.au or call North Coast Destination Network Executive Officer, Ms Belinda Novicky on (02) 65694058 or 0400 033 663.
Issued by: The Legendary Pacific Coast Communications Manager, Sonia Fingleton Phone: (02) 6585 9324 or 0414 376 868.