North Coast to feature in major Wotif Campaign

THE NORTH COAST DESTINATION NETWORK LAUNCHES A MAJOR CAMPAIGN ACROSS WOTIF.COM TO BUILD OVERNIGHT STAYS AND SPEND ALONG THE LEGENDARY PACIFIC COAST

 

Yamba, NSW
January 30, 2015

 

The North Coast Destination Network with the NSW Government launches a major $105,000 marketing campaign across leading on line accommodation and airline booking agency Wotif.com on Monday February 2 to increase overnight stays and visitor spend across The Legendary Pacific Coast Touring route.

“This is The Legendary Pacific Coast’s first major campaign with Australia’s most popular accommodation booking agency working with a data base of more than 1.5 million subscribers to  build business across our legendary destinations from the Central Coast to the Tweed,” said North Coast Destination Network Executive Officer, Ms Belinda Novicky.

“Wotif will promote TLPC with two major digitally based campaigns to its domestic data base with key destination hero images,  event information, drive itineraries, video content, a campaign button on Wotif.com home page for the duration of the campaign, banners on relevant SEO pages and integration across Wotif.com social media channels,” she said.

“This is a strong, focused campaign that will benefit all Legendary Pacific Coast local government and industry partners with tactical marketing, public relations and social media campaigns scheduled from February to June.”

Click here to view the campaign on wotif.

This major tourism initiative is funded by The North Coast Destination Network (NCDN) with its member destinations (Local Government Economic Development and Tourism units), the tourism industry and the Regional Visitor Economy Fund, administered by the NSW Government’s tourism and major events agency, Destination NSW.

Announcing the NCDN’s successful funding application to the tune of $52,500, Minister for Regional Tourism John Barilaro said, The Legendary Pacific Coast is one of Australia’s premier touring routes and the NSW Government is committed to growing the State’s visitor economy, and initiatives like this encourage economic growth in our regional communities.

“For the year ended September 2014 NCDN domestic visitor nights were up by 8.6 per cent to 18.8 million and total expenditure by those visitors increased 6.2 per cent to $2.6 billion,” said Ms Novicky.

Wotif.com is a website that provides a reservation service for hotels in Australia, as well as some international hotels. It was created in March 2000 by Graeme Wood, and is based in Brisbane.

For more information contact Belinda Novicky on 0400033663 or belinda.novicky@ncdn.com.au