Snapshot of Macleay’s tourism sector

grassyhead Macleay Valley

14 December 2016

A snap shot revealing tourism figures for Kempsey has been released by the Coalition Government.

The profile, compiled by Tourism Research Australia, reveals who is visiting Kempsey, how long they’re staying, how much they’re spending and why they are visiting.

“This profile will help the 309 local tourism businesses to get a more detailed understanding of the local tourism market,” Member for Cowper Luke Hartsuyker said.

The United Kingdom tops the list for international visitors to Kempsey.

International tourists, on average, stayed seven nights during their visit to Kempsey and surrounds, while domestic tourists averaged four nights.

A holiday was the top reason for visiting Kempsey, followed by visiting friends or relatives.

International tourists spent, on average, $334 during their trip, while domestic overnight tourists spent $381 and day trippers $91.

Mr Hartsuyker said the profile showed the importance of tourism to the area.

“Tourism is a $120 billion industry that employs around 1 in 12 Australians, accounts for 9.6 per cent of Australia’s exports and is a key driver of Australia’s economy,” he said.

“Australia’s tourism industry is growing three times faster under the Coalition Government than it was under the previous Labor Government.

“The Coalition Government is focused on further growing our tourism industry to create more jobs for Cowper.”

The Kempsey tourism profile can be found at


Media Contact: Vanessa Lahey | 6652 6233