Message of the Macleay greets motorists north, south and west


Tuesday 17 December 2013 – For Immediate Release


Three new highway billboards promoting the Macleay Valley destination have been installed at north Grafton, north Taree and north Tamworth, providing Kempsey with unprecedented exposure to motorists travelling north and south along the Pacific Highway and those heading to the coast along the Oxley Highway.

The billboards have been secured for a 12-month period as part of Kempsey Shire Council’s post-bypass strategy to market the regional more competitively.

The north Grafton site has recently been upgraded and offers a motorist lead-time of approximately 10-15 seconds. Located prior to the Clarenza turn-off, it captures all southbound traffic from Brisbane and Qld.

The Taree North billboard has also been recently upgraded and captures northbound traffic prior to the turnoff to Lake Cathie and Port Macquarie, targeting traffic travelling from Newcastle, Sydney, Western NSW and southern NSW.

The Tamworth north billboard will keep Kempsey front of mind in the New England area, capturing traffic heading north on the New England Highway towards the Oxley Highway turn-off and towards Armidale.

While traffic figures have not been updated by Roads & Maritime Services since 2003, Ooh Media reports the combined campaign has an aadt (daily traffic passing the signs ) of 35,200.

Figures from Destination NSW suggest over 80% of visitors arriving to the Macleay Valley do so by car.

Council’s Manager, Economic Sustainability confirmed the three new sites were in addition to the Macleay’s two existing sites at Telegraph Point and Clybucca, taking the Macleay’s total number of highway billboards promoting the Macleay to five.

The billboards feature strong coastal and hinterland imagery and invite motorists to visit the new website for more information about visiting or living and investing in the Macleay Valley.

NSW, Taree North (Coopernook), Pacific Highway

NSW, Tamworth (Nemingha), New England Highway

NSW, Grafton North, Pacific Highway

Visitors to the site and the Valley are also being invited to sign up for the new ‘Discovery’ e-newsletter, with the Summer edition out now.

“The billboards invite motorists to check out the site and the important thing now is to make sure all the information we provide there is interesting, colourful and eye-catching,” Ms Smith said.

“The Macleay Valley branded ‘Discovery’ newsletter is one really proactive way we can push things to do, events to attend and hot deals.

“We encourage all visitors and locals to go online and sign up to Discovery so we can promote the Macleay destination to as large a database as possible. It’s there to inform visitors and to also give locals a great tool to forward on to friends and family planning to visit, especially over the busy Christmas holiday period.”


Kempsey Shire Council

Media Unit 0478 318 770